March 31st, 2015
Over the past two years we have developed our unqiue eLearning approach to our botox courses for nurses, doctor and dentists. Whilst the theoretical element of your training is very important we believe that your training course should focus on the practical aspects of aesthetics.
Our Training Process
We follow a simple three-step training process:
- You study the theory via the Members’ Area on our website prior to attending our Read the rest of this entry »
May 9th, 2013
Today we’ve launched our brand new website. Whilst aesthetically speaking (yes we do normally use this word in a different context), our new website looks similar to the old site on a desktop PC or laptop, it is now fully responsive.
Read the rest of this entry »
November 8th, 2012
Following our Facebook announcement on Monday about a new machine that is coming to Cosmetica on 14th November, we have been inundated with emails and phone calls from our loyal models asking for more information about the Lynton Promax Lipo and to book the limited special offer appointments available between 14th-23rd November.
The Promax Lipo, or K9 as we have affectionately called it (see pictures below!) is designed to maximise your body treatments providing:
- instant inch loss
- dramatic cellulite reduction
- body & facial skin tightening
Spot the Difference
Has K9 been resurrected?
We are currently offering appointments for just £38 (usually £100) and an exclusive four-treatment bundle for an amazing £140!
To book an appointment or to speak to one of our team about the treatments available please call 0151 722 6070 and choose option 2.
February 28th, 2012
Hello, I’m Corina and I am the new admin addition and will be introducing myself.
I first had a group interview which I was so nervous about as it was the first interview I’ve ever had so I didn’t know what to expect apart from the regular things you read on interviews over the internet so I was relieved to hear that Tracy wasn’t looking for the “ideal candidate” (so all my carefully planned speeches went out the window!).
The group of 12 or so applicants (including myself) was given a presentation on the company and we were given some exams to do that tested the skills of literacy and mathematics.
Next was the fun part, we were separated in to two groups to create a paper animal within a time limit, firstly. my group made a small cat until there was only 5 mins left on the clock and one of our team mates spotted we needed a 25cm one and with much panicking and discussion that we could fit into 5 mins we mustered up a taller model, Jerry the Giraffe.
I was called back for another interview which I was completely excited/nervous about getting.
I was interviewed by Tracy, Neil and Gareth . Well, the interview went very well and I’m sitting in the office right now writing this blog for our lovely readers.
October 31st, 2011
If you have developed and implemented the strategies suggested so far, you should have a number of clients stored on your database and will have successfully treated them. Have you any thoughts on what to do from here? Would you wait for them to contact you for another treatment or are you going to keep in contact with them?
If you wish to retain them as clients why not keep in contact with them, offer them further appointments and keep them updated with any new treatments that you offer? Your clients know you and the results you achieve so far, so it should be easy to sell them further services. If you keep in contact with them and they do not get back in touch should you assume that you have lost them as a customer? If so, what do you envisage your next steps should be?
The best thing you can do in this instance is write to them personally, thanking them for their custom and apologise for any action you have done which may have lost them as a customer following your training in cosmetic courses. You can always add an incentive for them to return to you, maybe enclose a discount voucher that can be redeemed off their next treatment or something else that is seen as valuable. There is no real reason to lose clients forever, but you must develop a strategy to regain any temporary loss of clients that you experience.
October 21st, 2011
Now that you have recorded those vital pieces of information from your callers have you developed a strategy on what you are going to do with that information? If you are storing it on a database then you need to have a Data Protection Number, however, if the information is to be hand written onto a piece of paper then no DPN is reported to be required. How often are you going to contact that new caller, will you just phone them once, twice maybe three or four times? It has been suggested that sometimes people may not buy from you until you have contacted them at least 14 times so do not give up, equally do not bombard them daily with messages saying “Buy from me”.
You need to offer them an incentive to purchase and to ascertain what incentive is going to be most effective. If you are targeting botox liverpool, it may be that you do not advertise the price of botox (as this would also be against MHRA legislation) but that you offer a free skin peel or vitamin c serum with any anti-wrinkle injection or any purchase. We have known one practitioner offer a free skin peel to the first 50 callers, they then tried to softly convert them into having a course of peels which covered the cost of the free peel that they gave away, or advised on a certain cream to use and the profit from that cream paid for the cost of the peel. Whilst the latter may not have brought in any profit, they did get 50 new contacts in the process.
October 18th, 2011
After a clarification in guidelines to NMC registrants about botox administration, it appears that the General Dental Council (GDC) are also following suit. Are we now becoming a society where remote prescribing of botox will come to an end?
As of 6th October, the GDC issued a statement to say that no dentist is allowed to prescribe botox remotely, which means that if a dentist continues to remotely prescribe this POM for a non prescriber, whatever their qualification, they will face the fitness to practice panel and could face losing their registration.
An arguement for remote prescribing is that any patient regardless of their location can gain access to medicine especially in emergency situations. It gives non prescribing injectors access to medicines when the prescriber is in another location.
However, professional guidelines mean nurses cannot administer botox from a remote prescription and may be forced into breaking legislation by not being directed to administer the required dose that the prescriber has assessed the patient as needing.
The General Medical Council (GMC) have strict guidelines on remote prescribing in general stating it should only be used from time to time, that the Doctor follows strict criteria on how and when they can remote prescribe and that it is not as a general means of prescribing medicine.
Now that the GDC have stated Dentists should not prescribe botox remotely, the GMC are clear on when remote prescribing is suitable and the NMC do not allow remote prescribing for botox, are we being faced with a future of every nurse doing their V300 course and a cessation to non healthcare professionals obtaining botox supplies?
October 7th, 2011
You have figured out what works with regards to advertising for Botox Liverpool, you have stopped wasting money on marketing strategies that do not work and you happily answer your phone as soon as it rings. Are you able to turn that enquiry into a sale? Do you answer their questions and allow them to get back to you? If so, you may well be turning away business.
Medical professionals are told in the NHS that you must not accept gifts from patients, however, when you run a business you must ask for the sale. When a potential new client calls you asking about treatments that you offer and asks for time to consider their options you should be thinking about when to contact them again. It has been suggested that people do not buy from you from the first contact, it may take 10 – 15 contacts of some description to buy from you so how are you keeping a record of your callers.
From the start you should record as much information that they are willing to part with so that you can contact them in the future. You have paid for an advert to gain new contacts and you must make the most of them. Attending a course on sales techniques is essential to learn how to close a deal without being pushy and alienating your client.
October 6th, 2011
Two of Cosmetica’s staff were fortunate to be able to attend a mastery training weekend on business management and leadership. The speakers thrilled the guests with their knowledge and experience of business, including how to raise the profile of your brand, developing strategic level thinking and implementing firm leadership skills using a proven framework.
On the final day we were able to produce a business plan in 18 minutes giving us 3 things that we had to do the following week. By Monday we had achieved 1 item on the list and had a written strategy for the second, whilst the third is being implemented over the next few days.
We will write a further blog on how to write a business plan that will be realistic to achieve and grow your business.
An after dinner speach was given by Ben Hunt Davies, olympic gold medal winner and author of Will it make the boat go faster? The strategy he and his team had to win the boat race was to only do things that would make the boat go faster. They watched the opening ceremony from their hotel room as attending it and spending hours away from training would not make their boat go faster. He produced firm evidence of showing that if the context was right the content would be managable and obvious.
The action plan that we came away with was a clear strategy on how to excel further in our botox training and cosmetic courses to ensure we continue to improve the level of service that we provide to our delegates.
August 27th, 2011
After a medical professional has undertaken botox training, put a business plan together and started all the necessary undertakings to set up a business to offer aesthetic treatments to their patients. There are many things that may not have been thought of prior to attending a botox training course. These have been included in our 5 top tips video that you can access by joining our mailing list.
Two of the things that need careful consideration amongst others are the pricing structure and how you are going to gain your client base. One question that continues to be asked at our botox courses is how long will it be before their business is successful?
Marketing of your business needs careful consideration, if you get your pricing structure wrong you may be pricing yourself out of the market for being too expensive or too cheap. Surely if you just undercut all your competitors you will gain all their clients as they will inevitably save money with you? This is not the case though, only a small percentage of people buy on price alone and by keeping your prices of botox low you will gain only a minority of the market.
We have seen adverts for Cheap Botox Liverpool, the cheapest anti-wrinkle injections around and a variety of other marketing mistakes that may not give the impression that you are providing a quality service with quality products administered by a qualified practitioner.
Value your time, your skills and what you have paid for your botox training course and ensure you offer quality from the outset to help improve your presence in the industry.