Over the course of last few years, cosmetic treatments like Botox have become increasingly popular amongst men, to the point where one UK clinic reported a 200% rise in male treatments in two years. What has caused this sudden rise in popularity and why are men increasingly open to cosmetic treatments?
One thing is for sure, more than 25 years since the treatment first became available, the so-called ‘Bro-tox’ revolution is re-shaping the industry and helping to ensure that our cosmetic training courses are more valuable than ever before.
Rise in Numbers
Botox treatments work through injections, which soften facial features by reducing the visibility of wrinkles, forehead creases, frown lines and other unwanted facial lines. The result is smoother skin, providing the patient with a more youthful appearance.
The general trend of cosmetic procedures becoming more popular has been well-established for decades. However, women were by far the primary demographic in years gone by. Amongst men, cosmetic treatments have only really started to emerge as a popular option over recent years, but the increase in treatments has been dramatic.
“From 2011 to 2013, men having Botox rose over 200 percent in my clinics,” said Patrick Bowler, medical director for Courthouse Clinics in an interview with the Financial Times. “The number continues to rise. Now 20 percent of my clients are male.”
The rise of the metrosexual man has been one of the big social changes to take place since the mid-1990s and the increased interest men have in their appearance is a major contributing factor towards the drastic rise in Botox treatments.
Susan Mayou of London’s Cadogan Clinic argued that work-related matters are also a lead cause in the rise.
“Men’s looks are important not only to get a job but to keep a job,” she said. “Men want to be seen as on top of their game. With correctly injected Botox and fillers, they look, feel and perform at work better.”
The prevalence of celebrity Botox, with the likes of Simon Cowell being open about his use, has almost certainly played a role. While Patrick Bowler believes that divorce is a major factor, with high divorce rates placing older men on the dating scene and making it a more competitive field.
Whatever the causes, it is clear that the increased popularity of male treatments has given a further boost to the already-booming cosmetic procedure industry and has presented it with new challenges.
Our dedicated aesthetic training centre in Liverpool provides a range of Botox training courses, which are currently rated 5-stars based on more than 200 training testimonials.
So if you are a medical professional wishing to enter into the field of cosmetics to take advantage of the ‘Bro-tox’ revolution, Cosmetica Training can help.