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Increase your profit – tip 2

October 7th, 2011

You have figured out what works with regards to advertising for Botox Liverpool, you have stopped wasting money on marketing strategies that do not work and you happily answer your phone as soon as it rings.  Are you able to turn that enquiry into a sale? Do you answer their questions and allow them to get back to you?  If so, you may well be turning away business.

Medical professionals are told in the NHS that you must not accept gifts from patients, however, when you run a business you must ask for the sale.  When a potential new client calls you asking about treatments that you offer and asks for time to consider their options you should be thinking about when to contact them again.  It has been suggested that people do not buy from you from the first contact, it may take 10 – 15 contacts of some description to buy from you so how are you keeping a record of your callers.

From the start you should record as much information that they are willing to part with so that you can contact them in the future.  You have paid for an advert to gain new contacts and you must make the most of them. Attending a course on sales techniques is essential to learn how to close a deal without being pushy and alienating your client.

 



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