Increase your profit – tip number 4

October 31st, 2011

If you have developed and implemented the strategies suggested so far, you should have a number of clients stored on your database and will have successfully treated them.  Have you any thoughts on what to do from here?  Would you wait for them to contact you for another treatment or are you going to keep in contact with them?

If you wish to retain them as clients why not keep in contact with them, offer them further appointments and keep them updated with any new treatments that you offer?  Your clients know  you and the results you achieve so far, so it should be easy to sell them further services.  If you keep in contact with them and they do not get back in touch should you assume that you have lost them as a customer?  If so, what do you envisage your next steps should be?

The best thing you can do in this instance is write to them personally, thanking them for their custom and apologise for any action you have done which may have lost them as a customer following your training in cosmetic courses.  You can always add an incentive for them to return to you, maybe enclose a discount voucher that can be redeemed off their next treatment or something else that is seen as valuable. There is no real reason to lose clients forever, but you must develop a strategy to regain any temporary loss of clients that you experience.

Increase your profit – tip 3

October 21st, 2011

Now that you have recorded those vital pieces of information from your callers have you developed a strategy on what you are going to do with that information?  If you are storing it on a database then you need to have a Data Protection Number, however, if the information is to be hand written onto a piece of paper then no DPN is reported to be required.  How often are you going to contact that new caller, will you just phone them once, twice maybe three or four times?  It has been suggested that sometimes people may not buy from you until you have contacted them at least 14 times so do not give up, equally do not bombard them daily with messages saying “Buy from me”.

You need to offer them an incentive to purchase and to ascertain what incentive is going to be most effective. If you are targeting botox liverpool, it may be that you do not advertise the price of botox (as this would also be against MHRA legislation) but that you offer a free skin peel or vitamin c serum with any anti-wrinkle injection or any purchase.  We have known one practitioner offer a free skin peel to the first 50 callers, they then tried to softly convert them into having a course of peels which covered the cost of the free peel that they gave away, or advised on a certain cream to use and the profit from that cream paid for the cost of the peel.  Whilst the latter may not have brought in any profit, they did get 50 new contacts in the process.


GDC puts a stop to remote prescribing

October 18th, 2011

After a clarification in guidelines to NMC registrants about botox administration, it appears that the General Dental Council (GDC) are also following suit.  Are we now becoming a society where remote prescribing of botox will come to an end?

As of 6th October, the GDC issued a statement to say that no dentist is allowed to prescribe botox remotely, which means that if a dentist continues to remotely prescribe this POM for a non prescriber, whatever their qualification, they will face the fitness to practice panel and could face losing their registration.

An arguement for remote prescribing is that any patient regardless of their location can gain access to medicine especially in emergency situations.  It gives non prescribing injectors access to medicines when the prescriber is in another location.

However, professional guidelines mean nurses cannot administer botox from a remote prescription and may be forced into breaking legislation by not being directed to administer the required dose that the prescriber has assessed the patient as needing.

The General Medical Council (GMC) have strict guidelines on remote prescribing in general stating it should only be used from time to time, that the Doctor follows strict criteria on how and when they can remote prescribe and that it is not as a general means of prescribing medicine.

Now that the GDC have stated Dentists should not prescribe botox remotely, the GMC are clear on when remote prescribing is suitable and the NMC do not allow remote prescribing for botox, are we being faced with a future of every nurse doing their V300 course and a cessation to non healthcare professionals obtaining botox supplies?


Increase your profit – tip 2

October 7th, 2011

You have figured out what works with regards to advertising for Botox Liverpool, you have stopped wasting money on marketing strategies that do not work and you happily answer your phone as soon as it rings.  Are you able to turn that enquiry into a sale? Do you answer their questions and allow them to get back to you?  If so, you may well be turning away business.

Medical professionals are told in the NHS that you must not accept gifts from patients, however, when you run a business you must ask for the sale.  When a potential new client calls you asking about treatments that you offer and asks for time to consider their options you should be thinking about when to contact them again.  It has been suggested that people do not buy from you from the first contact, it may take 10 – 15 contacts of some description to buy from you so how are you keeping a record of your callers.

From the start you should record as much information that they are willing to part with so that you can contact them in the future.  You have paid for an advert to gain new contacts and you must make the most of them. Attending a course on sales techniques is essential to learn how to close a deal without being pushy and alienating your client.


Increase your profit – Tip 1

October 6th, 2011

These tips are based around medical professionals who have undertaken cosmetic courses with us however, they can be applied to any business to ensure you make the most out of  your earning potential.

If you are a new business you need to carry out marketing strategies to allow your future customers to be aware of your services.  As a business that wants to grow you need to gain new customers as well as retaining current customers.  This can be done by effectively using proven marketing strategies where expenditure will lead to added revenue.

Most people will place adverts in papers and keep their fingers crossed,  hoping that the phone will ring, they will sometimes place the same adverts in many of the local papers or create a free website waiting for potential clients to visit it.  When you receive a phone call, do you ask the most important question; “How did you hear about us?” You need confirmation of where they have seen your advertisement, a simple I saw your ad is not enough.  You need to ascertain which paper or magazine they saw it in.  If you placed 5 adverts in 5 papers you may only be getting enquiries from 1 advert.

So ask the question, which paper was it?  If every caller states the same answer then you know that the other 4 adverts aren’t working and you should STOP advertising in those 4 newspapers.  Alternatively, put a unique code to quote so you can trace the original source.  When you know what works continue with that method.

The content of the advert is important also, what is more effective?:

  1. Botox Liverpool now available at £150 per area
  2. Free consultations to a younger looking you

The first strap line is not only illegal, as you cannot advertise a POM to the general public but what is the incentive for someone to pick up the phone and call you? Many injectors in Liverpool offer botox for £150 so you need to give them a reason to call you.  The second strap line uses a very powerful word, free, it is eye catching, it has that x factor, people like getting things for free, I certainly do! It is also talking to the person, now I wouldn’t recommend using that particular strap line, there are better phrases you can use to catch people’s attention.  Adverts need to talk to the reader, you need to give them a compelling reason to pick up the phone and book an appointment to come and see you.


Business Mastery Weekend

October 6th, 2011

Two of Cosmetica’s staff were fortunate to be able to attend a mastery training weekend on business management and leadership.  The speakers thrilled the guests with their knowledge and experience of business, including how to raise the profile of your brand, developing strategic level thinking and implementing firm leadership skills using a proven framework.

On the final day we were able to produce a business plan in 18 minutes giving us 3 things that we had to do the following week.  By Monday we had achieved 1 item on the list and had a written strategy for the second, whilst the third is being implemented over the next few days.

We will write a further blog on how to write a business plan that will be realistic to achieve and grow your business.

An after dinner speach was given by Ben Hunt Davies, olympic gold medal winner and author of Will it make the boat go faster?  The strategy he and his team had to win the boat race was to only do things that would make the boat go faster.  They watched the opening ceremony from their hotel room as attending it and spending hours away from training would not make their boat go faster.  He produced firm evidence of showing that if the context was right the content would be managable and obvious.

The action plan that we came away with was a clear strategy on how to excel further in our botox training and cosmetic courses to ensure we continue to improve the level of service that we provide to our delegates.


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